The Ordinary Niacinamide 10% + Zinc 1% Versus Charlotte Tilbury Charlotte's Magic Serum Crystal Elixir

The Ordinary Niacinamide 10% + Zinc 1% Versus Charlotte Tilbury Charlotte's Magic Serum Crystal Elixir

This oil-control serum is formulated around Niacinamide and Zinc PCA to balance excess oil and refine the look of pores.

This anti-aging serum is formulated around Niacinamide and Polyglutamic Acid to soften the look of wrinkles and brighten dull-looking skin.

What's inside

Key Ingredients

Benefits

Concerns

No concerns

Ingredients Side-by-side

Water

Niacinamide 10%

Pentylene Glycol

Zinc PCA 1%

Dimethyl Isosorbide

Tamarindus Indica Seed Gum

Xanthan Gum

Isoceteth-20

Ethoxydiglycol

Phenoxyethanol

Chlorphenesin

Water, Niacinamide 10%, Pentylene Glycol, Zinc PCA 1%, Dimethyl Isosorbide, Tamarindus Indica Seed Gum, Xanthan Gum, Isoceteth-20, Ethoxydiglycol, Phenoxyethanol, Chlorphenesin

Niacinamide

Glycereth-26

Triheptanoin

Glycerin

Methyl Gluceth-20

Silica

Camellia Oleifera Seed Oil

Quartz Powder

Amethyst Powder

Ruby Powder

Gold

Butyrospermum Parkii Oil

Polysorbate 20

Glyceryl Stearate

Butylene Glycol

Octyldodecyl Oleate

Benzyl Alcohol

Myrothamnus Flabellifolia Leaf Extract

PEG-100 Stearate

Octyldodecyl Stearoyl Stearate

Schisandra Chinensis Fruit Extract

Carbomer

Sodium Gluconate

Sodium Hyaluronate

Chondrus Crispus Extract

Sodium Hydroxide

Saussurea Involucrata Callus Extract

Tocopheryl Acetate

Aloe Barbadensis Leaf Juice

Polyglutamic Acid

Sorbitol

Magnesium Aspartate

Zinc Gluconate

Rosa Canina Fruit Extract

Polyhydroxystearic Acid

Octyldodecanol

Sodium Benzoate

Propanediol

Biosaccharide Gum-4

Parfum

Plumeria Alba Flower Extract

Plumeria Rubra Flower Extract

Lithothamnion Calcareum Extract

Lactic Acid

Potassium Sorbate

Caprylyl Glycol

Copper Gluconate

Hydrated Silica

1,2-Hexanediol

Citric Acid

Solanum Tuberosum Pulp Extract

Acetyl Tetrapeptide-11

Acetyl Tetrapeptide-9

Dehydroacetic Acid

Ascorbic Acid

Glutathione

Limonene

Geraniol

Citronellol

Linalool

Citral

Water, Niacinamide, Glycereth-26, Triheptanoin, Glycerin, Methyl Gluceth-20, Silica, Camellia Oleifera Seed Oil, Quartz Powder, Amethyst Powder, Ruby Powder, Gold, Butyrospermum Parkii Oil, Phenoxyethanol, Dimethyl Isosorbide, Polysorbate 20, Glyceryl Stearate, Butylene Glycol, Octyldodecyl Oleate, Benzyl Alcohol, Myrothamnus Flabellifolia Leaf Extract, PEG-100 Stearate, Octyldodecyl Stearoyl Stearate, Schisandra Chinensis Fruit Extract, Carbomer, Sodium Gluconate, Sodium Hyaluronate, Chondrus Crispus Extract, Sodium Hydroxide, Saussurea Involucrata Callus Extract, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Polyglutamic Acid, Pentylene Glycol, Sorbitol, Magnesium Aspartate, Zinc Gluconate, Rosa Canina Fruit Extract, Polyhydroxystearic Acid, Octyldodecanol, Sodium Benzoate, Propanediol, Biosaccharide Gum-4, Xanthan Gum, Parfum, Plumeria Alba Flower Extract, Plumeria Rubra Flower Extract, Lithothamnion Calcareum Extract, Lactic Acid, Potassium Sorbate, Caprylyl Glycol, Copper Gluconate, Hydrated Silica, 1,2-Hexanediol, Citric Acid, Solanum Tuberosum Pulp Extract, Acetyl Tetrapeptide-11, Acetyl Tetrapeptide-9, Dehydroacetic Acid, Ascorbic Acid, Glutathione, Limonene, Geraniol, Citronellol, Linalool, Citral

Reviews

Alternatives

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Dimethyl Isosorbide (often shortened to DMI) is a sugar-derived solvent made from sorbitol. It's used to dissolve tricky ingredients and help them mix smoothly into a formula.

Many actives sit as gritty crystals when undissolved, so DMI swoops in to full dissolve them. This helps improve texture, stability, and how evenly an active is distributed.

It does have a penetration-enhancing reputation that is a bit more nuanced than marketing suggests; a cell study on human skin found that 10% DMI didn't significantly boost the permeation of Hydroquinone, Salicylic Acid, or Octadecenedioic Acid compared to controls (though it did improve their solubility in the formula itself).

Typical usage concentrations usually range from 1-10% depending on the formula's needs; this ingredient is also well tolerated at these levels.

Niacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.

And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.

You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.

In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.

If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.

In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).

Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.

Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.

The type of niacinamide used in skincare is synthetically created.

Pentylene Glycol (1,2-pentanediol) is a multitasking little diol with three main roles in a formula:

Research on alkanediols (the family pentylene glycol belongs to) show they work by disrupting microbial cell membranes. This disruption helps the primary preservative system in a product work more effectively at lower doses.

On the safety side, the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe as used in current cosmetic practices + concentrations.

Typical use levels in a formula run about 1-5%.

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

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